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MultiTech Design System

Focused, Functional, and Accessible

Design Principles

Design principles are fundamental concepts and guidelines that inform the process of creating effective and aesthetically pleasing designs across various user interfaces, applications, architecture, and more. These principles serve as a framework to help MultiTech make informed decisions and create designs that are visually focused, functional for the users, and accessible to all.

This unique collection of characteristics define the visual brand, and when consistently applied across all print and digital communications it reinforces and builds our brand impression.

These principles are flexible and can be adapted to different design contexts, but they collectively contribute to creating well-crafted and effective MultiTech designs. If you have questions about their use or unique specific goals and requirements that are not met below, please contact MultiTech Marketing.

Table of Contents

The Company

Our legal name remains Multi-Tech Systems, Inc., which will continue to be used in official company documents as well as the sign-off in marketing materials (e.g., address block on business cards and brochures).

In marketing communications and in most practical applications going forward, we will be known as MultiTech. The hyphen and the word “Systems” has been dropped, and the initial capital letters M and T have been retained with no space between the words.

Our new identity, featured in this document, has been updated to reflect the change visually. New guidelines call for using MultiTech in copy, in most instances and with few exceptions (e.g., official company sign-off, or need to establish legal name in a legal document or first mention in a press release).

When creating external facing communications and documents the following is approved for use.
MultiTech  or  Multi-Tech Systems, Inc.

Examples of variations that are not approved:
Multi-Tech or Multitech or Multi Tech or MultiTech Systems 

Questions regarding the use of MultiTech and Multi-Tech Systems, Inc. may be directed to the MultiTech marketing department.

Our Brand

Our brand reflects who we are and where we are going. It’s the unique combination of our mission, vision, and values that have driven over 50 years of innovation.

Our Mission

To make connected technology easy to adopt and use by focusing on customer needs, developing innovative solutions, outpacing market change, leveraging best-in-class processes, and empowering our team to achieve and grow.

Our Vision

To be the preferred provider for innovative connected technology destined to transform our world.

Values

Creativity

Delivering ground-breaking innovation for more than 50 years requires visionary thinking, a culture of continual learning, inspired invention and relentless focus on finding new ways to solve real-world problems.

Performance

Whether from our products or our team, we are committed to optimal performance. We hold ourselves accountable for the quality and reliability of the technology we produce, as well as the dicipline required to produce it.

People

Collaboration, understanding, mutual respect are central to our effectiveness, innovation and longevity. As such, we extend kindness and transparency to everyone who touches or is touched by our business – our customers, partners, suppliers and, most importantly, our team.

Brand Guidelines

The MultiTech brand identity guidelines describe how to communicate our brand using the visual identity.

This unique collection of characteristics defines the visual brand, and when consistently applied across all print and digital communications it reinforces and builds our brand impression.

Logo

Official logos and design elements downloadable for use on all platforms, programs, properties, and products.

The MultiTech primary identity consists of the the logo type, “MultiTech” in MultiTech Blue (Pantone® 285), and black; and the “bullet” icon in MultiTech Blue and black. The preferred identity is approved for use with and without the tagline, “Create. Connect. Communicate.”

The size and position of these elements have been carefully designed and should not be recreated or altered in any way

To download the above logo image, right click on the image and select the “save image as” function.

To achieve maximum visibility and impact, a minimum amount of clear space should surround the MultiTech identity. The space should never be less than the height of the letter “M” in MultiTech.

Brand Colours

Color distinguishes our brand and reinforces consistent experiences across all interactions with the MultiTech brand.

Color is one of the strongest elements of any visual system and provides immediate cues about the brand. The MultiTech color palette has a series of strong, confident tones with bursts of brightness. The palette has been designed to help create focused communications that support the brand.

The MultiTech visual system relies on generous use of white space. Color is used with constraint, to provide visual interest and a sense of energy to marketing communications.

Always use the color palette provided in this document. Do not use colors outside this palette, as this dilutes the brand image.

Grayscale

Black
  • HEX
    #181818
  • RBG
    (24,24,24)
  • HSL
    (0,0%,9.4%)
  • CMYK
    (0,0,0,91)
Gray 500
  • HEX
    #4D4D4D
  • RBG
    (77,77,77)
  • HSL
    (0,0%,30.2%)
  • CMYK
    (0,0,0,70)
Gray 400
  • HEX
    #808080
  • RBG
    (128,128,128)
  • HSL
    (0,0%,50.2%)
  • CMYK
    (0,0,0,50)
Gray 300
  • HEX
    #B3B3B3
  • RBG
    (179,179,179)
  • HSL
    (0,0%,70.2%)
  • CMYK
    (0,0,0,30)
Gray 200
  • HEX
    #CCCCCC
  • RBG
    (204,204,204)
  • HSL
    (0,0%,80%)
  • CMYK
    (0,0,0,20)
Gray 100
  • HEX
    #E4E4E4
  • RBG
    (228,228,228)
  • HSL
    (0,0%,89.4%)
  • CMYK
    (0,0,0,11)
Off-White
  • HEX
    #F1F1F1
  • RBG
    (241,241,241)
  • HSL
    (0,0%,94.5%)
  • CMYK
    (0,0,0,5)

Main Colours

Blue 500
  • HEX
    #293A4A
  • RBG
    (41,58,74)
  • HSL
    (209.1,28.7%,22.5%)
  • CMYK
    (45,22,0,71)
Blue 400
  • HEX
    #003866
  • RBG
    (0,56,102)
  • HSL
    (207.1,100%,20%)
  • CMYK
    (100,45,0,60)
Blue 300
  • HEX
    #005596
  • RBG
    (0,85,150)
  • HSL
    (206,100%,29.4%)
  • CMYK
    (100,43,0,41)
Primary Blue 200
  • HEX
    #0072CE
  • RBG
    (0,114,206)
  • HSL
    (206.8,100%,40.4%)
  • CMYK
    (100,45,0,19)
Blue 100
  • HEX
    #E5F2FF
  • RBG
    (229,242,255)
  • HSL
    (210,100%,94.9%)
  • CMYK
    (10,5,0,0)

Complementary Colours

Teal
  • HEX
    #40C1AA
  • RBG
    (64,193,170)
  • HSL
    (169.3,51%,50.4%)
  • CMYK
    (67,0,12,24)
Gold
  • HEX
    #EAAA00
  • RBG
    (234,170,0)
  • HSL
    (43.6,100%,45.9%)
  • CMYK
    (0,27,100,8)
Red
  • HEX
    #D22630
  • RBG
    (210,38,48)
  • HSL
    (356.5,69.4%,48.6%)
  • CMYK
    (0,82,77,18)
Purple
  • HEX
    #9E007E
  • RBG
    (158,0,126)
  • HSL
    (312.2,100%,31%)
  • CMYK
    (0,100,20,38)
Lime
  • HEX
    #BFB800
  • RBG
    (191,184,0)
  • HSL
    (57.8,100%,37.5%)
  • CMYK
    (0,4,100,25)
Green
  • HEX
    #049C4C
  • RBG
    (4,156,76)
  • HSL
    (148.4,95%,31.4%)
  • CMYK
    (97,0,51,39)

Styles

Style: Drop Shadow
  • HEX
    #000000 10%
  • X | Y
    X 0 / Y 4
  • Blur / Spread
    20 / 0

Typography

Typography is our system of fonts. Fonts are designed to convey the appropriate sentiment and clarity spanning all MultiTech assets and materials to assist our users through each stage of their journey.

Sans Serif Typeface

Figtree 400 normal

Suggested uses: Body copy and headlines

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890

Figtree Italic

Suggested uses: Body copy and subheadlines

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890

Figtree 700 Bold

Suggested uses: Headlines

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890

Iconography

Icons are visual representations of commands, devices, directories, or technologies on our devices & while interacting with MultiTech services, digital properties and physical equipment.

Resources

Foundations are the visual elements needed to create engaging layouts and end-to-end user experiences.

Logo Library

Official logos and design elements downloadable for use on all platforms, programs, properties, and products.

Product Images

Coming soon

Graphic Elements

Coming soon

Content Design

Our content design covers our voice and tone, and the mechanics of our grammar and style. We use clear, concise, focused and functional language to craft useful, conversational and technical copy focused around the intended user.

Trademarks

MultiTech product name registrations and trademark usage – this list is not a comprehensive list of all the Trademarks owned by MultiTech – just the most commonly used.

Unified Communications

  • FaxFinder®
  • FaxFinder® IP
  • MultiVOIP®
  • MultiVOIP® FX

Embedded Devices

  • MultiConnect® OCG-E
  • MultiConnect® PCIe
  • QuickCarrier® USB-E
  • RJModem™
  • SocketEthernet IP®
  • SocketModem®
  • SocketModem® Cell
  • SocketModem® iCell
  • SocketModem® EDGE
  • SocketModem® IP
  • SocketModem® Shield
  • SocketSLIC®
  • SocketWireless® Bluetooth®

Application Platforms

  • DeviceHQ™
  • mPower
  • LENS

External Devices

  • BA Rack
  • CC1600-Series Rackmount Modems
  • MultiConnect® AW
  • MultiConnect® Cell
  • MultiConnect® Conduit™
  • MultiConnect® Gambit™
  • MultiConnect® mDot™
  • MultiConnect® OCG-D
  • MultiConnect® rCell
  • MultiMobile™ USB
  • MultiModem®
  • MultiModem® CDMA
  • MultiModem® Cell
  • MultiModem® iCell
  • MultiModem® IND
  • MultiModem® ISI
  • MultiModem® iSMS
  • MultiModem® rCell
  • MultiModem® II
  • MultiModem® ZBA
  • MultiModem® ZDX
  • QuickCarrier® USB-D
  • ZDXModemRack™

Other

  • CoreCDP®
  • MultiTech®
  • Universal IP®
  • Create • Connect • Communicate™

Accessibility

In design, we open accessibility by recognizing and remediating exclusionary elements, to ensure complete, inclusive access for all within our systems, products, and software.

Presentation Kits

Our complete kit of presentation assets in PowerPoint and .PDF includes marketing materials, simplified case studies, sample decks, editable slides and more.

Official Usage Guide

Brand Logos, Trademarks, Photos, and Graphical Elements. Only approved MultiTech logos may be used in advertising, sales literature, electronic communications or other applications. MultiTech brand logos should never be re-created using different fonts or artwork.

If you have any questions regarding the use of trademarks, brand logos, or you need new artwork, please contact:

Carol Montour
Partner Marketing Manager
P. 763.717.5530
E. cmontour@multitech.com

Matthew MacDowell
Director of Marketing
E. mmacdowell@multitech.com

Brand Guidelines

The product images on our product webpages are presented in a high resolution 1000px format suitable for online use. To download an image, right click on the image and select the “save image as” function.

View the MultiTech Previous Version Brand Guidelines PDF